Clay Certified GTM Engineering Studio

ICP-matched buyers.
Not data dumps.

We build and deliver verified, enriched, ICP-matched leads for B2B teams and agencies, every record matched to 12+ criteria, double-verified, and shipped in real time from Clay.

Built in Clay Double-verified <1% bounce guarantee
Auto-run Hotels 1 517 / 1,375 rows RUNNING
Contact
input
@Work Email
,
ICP Match
,
Icebreaker
,
Auto-run
,  of table completed 1,406 enriched
3,000/mo
ICP-matched leads per client
<1%
Bounce, or your money back
Verification, MillionVerifier + BounceBan
12+
ICP criteria matched per record
The ICP-First method

We define your buyer before we deliver a single lead.

No volume dump. Four structured steps take us from your exact ICP to real-time, validated delivery, with you signing off before anything scales.

01Day 1

ICP discovery

A recorded 30-min call on a 15-question framework, industry, size, tech signals, roles, triggers, negative filters.

Industry & geo
Roles & seniority
Buying triggers
02Day 2-3

ICP documentation

Your profile written up in Notion, 12+ filter criteria, target persona, excluded patterns. You approve it before any data work begins.

filters_matched
12 / 12criteria locked
03Day 3-5

Sample validation

We build 10-20 leads to the agreed filters. You review fit and enrichment. Iteration happens here, this single step prevents 90% of churn.

Right companies?
Right people?
Sign-off
04Day 5+

Real-time delivery

Leads stream to your Clay table, Notion or sheet as they're found, never stale CSVs. Each 1,000 ships with a Loom walkthrough.

pushing to Clay table…
+247 new today
Proof of work

Every batch ships with a video of exactly how it was built.

No competitor does this. Each 1,000 leads comes with a 3-5 minute Loom walkthrough, the filters applied, the enrichment that ran, a sample drilldown, and the bounce-risk distribution. You see the work, not just the file.

  • Show the filtersWhich ICP criteria were applied, and why each lead qualified.
  • Show the verificationDouble-pass results and the full bounce-risk breakdown.
  • Cut churn in halfTransparency builds trust, and doubles as marketing content.
SA
REC · Clay · Hotels 1
Batch #014, build walkthrough04:36
Case study

A B2B outbound agency, off generic lists.

We stopped firefighting bounced sends. Velocity hands us ICP-matched, double-verified buyers in real time, our team finally spends the day selling, not scrubbing data.

MA
Partner, B2B Outbound Agency Name available on request
Bounce rate
0.4%
from 19%
Reply rate
3.8×
vs. prior lists
Time on data ops
−70%
hours reclaimed
Setup to first value
5 days
ICP-First onboarding
The difference

ICP-matched buyers, not data dumps.

Most providers sell volume, a filtered list dumped as a stale CSV. We sell precision: every lead matched, double-verified, and delivered with the receipts.

CompareWhat you get
Apollo · ZoomInfo · scrapersGeneric data providers
The GTM Engineering StudioVelocity GTM
TargetingHow the list is built
Basic filters, then dumped as-is
12+ ICP criteria, validated on a sample first
VerificationWill it bounce?
Single-pass, 15-25% bounce
Double-verified, <1% bounce guarantee
TransparencyCan you see the work?
Black box, you just get a file
A Loom walkthrough with every batch
FreshnessHow long it stays useful
Static CSV, stale within 30 days
Real-time delivery, always running on fresh data
PersonalizationEnrichment depth
Same generic fields for everyone
Role context, intent signals + AI icebreakers
Built & backed byThe engine room
Off-the-shelf database
Clay-certified engineering + Prospeo partner data

Same outbound stack. One of them wastes your sender reputation.

The in-house math

Cheaper than the tools alone.

Building this yourself means licensing the full data stack, then hiring someone to run it. Velocity replaces both, for less than the software costs.

Do it in-house
The monthly stack
Clay (6k credits)$450
Findymail$100
LeadMagic$100
Prospeo (email finder)$99
MillionVerifier$39
BounceBan$39
OpenAI API$100
BuiltWith / technographics$50
Clay operator to run it$1,500+
Every month$2,477+/mo

Plus the time to learn Clay, build the workflows, and keep the whole stack from breaking.

You save
$2,000+/mo
vs. the Starter plan
With Velocity
One subscription, all-in
  • Entire data & verification stack included
  • A Clay-certified engineer runs it for you
  • Up to 3,000 ICP-matched, double-verified leadsExclusive to your campaigns, never resold or reused
  • No setup, no learning curve, no maintenance
Starting at$300/mo

No tool contracts. No hiring. Cancel anytime.

Book a discovery call

Stop buying lists.
Start getting buyers.

30 minutes to map your exact ICP. You'll leave with a documented buyer profile and a sample batch, whether or not we work together.

No commitment trap · Proposal within 24 hours · <1% bounce guarantee